Read on to find out how Office Space Matters can help you move from:
Will my business thrive and will I be able
to afford to pay the rent?
The five most common mistakes businesses make when choosing new office space, are;
Delegating the responsibility
The reason for this mistake is two-fold. Firstly, due to the complexity of the marketplace, Secondly, there’s the fear of getting it wrong. The decision to move office is a strategic one and needs to be treated accordingly
Relying too heavily on a single advisor and assuming all design and specialist consultants are the same
The prospect of navigating the complexity that is the commercial property industry can appear very difficult, and it is further compounded by the fact that many of the players in the space would appear to be seriously conflicted. This doesn’t negate the value of their advice, but recognising the existence of this conflict provides valuable context.
Having too much of a focus on cost
All too often, cost becomes the primary parameter upon which decisions are made, thereby neglecting the opportunities that might come through creating additional value (through operational efficiency and productivity) or income (through enhanced brand and reputation) by making a carefully judged and weighted investment on behalf of the business.
Focusing on previous failures
Having taken responsibility for the process previously and then feeling (or even worse – knowing) that the outcomes envisaged weren’t delivered can engender a ‘once bitten, twice shy’ attitude.
Not allowing enough time for the process
It will take some time (somewhere between 9 and 18 months) for your needs to be matched to a shortlist of appropriate office space alternatives
The first step is to evaluate these four elements of risk as described in the book: Don’t Worry About The Rent: Choosing New Office Space to Boost Business Performance
Being situated in a location that does not suit the nature of your business
Failure to communicate brand and manage client expectations
Poor operational efficiency and low workplace productivity
High staff turnover due to poor working conditions and low morale
You can then reframe these as areas of opportunity for your business through answering the following questions:
How does the selection of my office best suit the business that I am in?
How can my choice of office enhance my brand and positively affect my clients?
How can my choice of office increase operational efficiency and workplace productivity?
How can my choice of office attract the best and brightest staff to my business and keep them happy and healthy?
By working through the four elements of risk and opportunity associated with finding and choosing new office space, businesses benefit from being able to solve their three major problems by:
FRAMEWORK FOR VALUE
Making value judgements regarding where their business should be located and why and how an office could be the ultimate expression of who they are.
BUILDING SYSTEMS EXPLAINED
Understanding the importance of each of the engineering systems in their building and the impact they have on the performance of their staff, their operational efficiency and workplace productivity.
HOW, WHAT & WHO TO BRIEF
Being able to identify the elements associated with office space that are most critical for their business performance. Owners and managers will be able to provide an accurate brief regarding their new office requirements to designers and agents in the Corporate Real Estate (CRE) sector.
Click Here for a Clear and Accurate Brief, this is the First and Most Important Step in Finding the Perfect Office
For more information about any of the services described on this website, please schedule a phone or skype call with the author of “Don’t Worry About The Rent” and discuss further with Darren